Audi Test Drive
Unruly reviews Audi’s Test Drive from the USA. More rodeo, nice use of horse shoes and insects.
Here’s a really interesting and comprehensive article on UX design helping to make interactions relevant, rewarding and distinctive.
VW Button TV spot
Another funny ad from Adam&Eve/DDB. Directed by Gary Freedman through Independent films. I’m happy to see there is still the odd decent car spot being made.
Good article by my old boss John Hegarty saying Einstein didn’t have a brain storm. I also think group think can actually be dangerous. There’s lots of thinking along these lines online.
‘Natural born smoker’ trumps ‘Meet Graham’
The Cannes jury quite rightly decided Meet Graham was too similar to Natural born smoker by FCO London, which was incidentally witty and shocking for the time. They both remind me of an image in a graphics book I had at art college called the homunculus which show the body in its sensory proportions.
Had to mention TKMAXX, one of my favourite shops, is running this funny ad from Wieden+Kennedy. I have to say that little guy at the front is seriously odd but I guess that was intentional. It reminds me a little of the great Be Stupid Diesel campaign by Anomaly, beautifully bonkers.
Uber animation and live action
I like this new Uber work from my old agency BBH. Cool, stylish and different.
Gaz and Leccy
My friends at AMV made this great viral. Cinema experience on steroids. Enjoy…
Actual working transformer
BMW have now made a working transformer. I had this ideas once for an Audi spot in around 2001, my boss said no. Then Citroen came along and did it a year or two later. The rest is history.
The Danny Kleinman interview
Have a listen to this great one hr interview by my old friend Ben Kay of my even older friend, the living ad legend Danny Kleinman. Such a talented, interesting and decent all round chap. So decent I hired him twice, once in 1999 when he directed my Audi Wakeboarding spot and again in about 2002 when he directed my Baileys spot at Pinewood.