Unilever were trying to recruit University students and wanted to use real stories to do this. I made a few ads based on these stories, this one was about salt. Up until Unilever’s idea salt in South Africa was sold in large sacks so ironically people were not consuming enough salt, who needs a whole sack right? This was a issue as salt prevents low blood pressure. So as the story goes they realised this and made salt in tiny packs available to counter this problem.